Video: Big Brother Eye 2011

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Big Brother has revealed the Eye for the up and coming series of Celebrity Big Brother.

Big Brother Eye 2011

Creative director at Endemol, Gavin Henderson said: “The eye logo is part of Big Brother’s DNA. This new design moves the brand forward and perfectly captures our confidence in relaunching this iconic series.”

Yesterday, Big Brother 2 winner, Brian Dowling was named as the main presenter for the show and Emma Willis as presenter of the new spin-off show, Big Brother’s Bit on the Side.

The programme starts next month on channel 5 and will broadcast in High Definition.

Updated on Saturday 23 July 2011 by @TVNewsroom