Sky is intending to launch a sixth Sky Sports-branded channel after securing a licence for ‘Sky Sports 4’ from TV regulator Ofcom.
The broadcaster already operates Sky Sports 1, 2, 3 and Xtra for live coverage, plus Sky Sports News for rolling news, but is thought to need another outlet for its ever-expanding portfolio of live rights.
A Sky spokesperson confirmed that “the relevant procedures” were being followed in order to launch a new channel but refused to be drawn on when it would launch or what content it would house.
I’d imagine it would show magazine show repeats most of the time and live events when all over SS channels are doing so; used instead of putting live stuff on the red button such as WI cricket and ten pin bowling for example.
The need for a sixth channel has been demonstrated today. With all four sports channels showing live sport, the tennis was via the red button on ss2 and the conference final was shown on SSN (in widescreen with new dog). what with the increased number of live football matches next season with no ppv, this situation will arise even more often.