He began is journalism career in newspapers in South Yorkshire, working for the Barnsley Star and Sheffield Star before moving into radio, working for Metro Radio in Newcastle and Radio City in Liverpool.
He then moved into breakfast television with TV AM and worked for Champion TV as the North West reporter.
From 1990, he worked on The Sports Channel which then went on to become Sky Sports the following year.
He became a regular pitchside reporter for live matches and feature reporter for the magazine programme Boots ‘N’ All.
Bill also done commentary work and became Sky’s lead rugby league commentator following Eddie Hemmings’ retirement in April 2019.
In July 2024, Bill died at the age of 68 after a long battle with prostate cancer.